My brother may want to do travel vlogging, so I’ve been helping him (I do work for him). I’ve been looking at popular travel vloggers and seeing what theye had in common. I’m doing it for my brother, yes, but I’m also doing it for myself. I know that blogging is dead, and, hell, even vlogging/YouTube are on their way out. It’s all about the TikToks and the Insta-worthy moments. I don’t use either of those, even though I do have an Instagram. I don’t use my Facebook any longer except to message K. Twitter is a trash fire, and I deleted my account a while ago. I check in on Bluesky once every blue moon (heh), and I find I don’t miss social media in general.
I find that Discord has replaced it, and we’ll see what happens when it goes *sigh* public. Which means it’s going to go to shit pretty soon. I mean, it’s to be expected because we can’t have nice things, and Discord was pretty nice to use.
Anyway. I have toyed with the idea of doing YouTube, knowing it probably won’t go anywhere. My YouTube channel, I mean. I am realistic that I am too old, too scatter-shot, too much of a dilettante, and just too, too much. There are many reasons I haven’t done it, but one of the main ones is that I just cannot stick to one subject. And that’s very important because the internet is broken up into many, many different niches. You succeed by finding a niche within a niche and flogging the hell out of it.
Here are some of the things I noticed that the hot travel vloggers had in common. In no particular order and just from watching on a cursory level half-a-dozen or so very popular vloggers, here are the things that they all have.
1. Cult of personality
The strongest through-thread of all these videos was the personality of each content creator. They were all distinctive and immediately recognizable, and their personality was their brand. Sure, they went to very interesting places and had really amazing experiences, but the focus is on them. When I think back to the snippets of videos I watched, I don’t remember much about the places–but I can easily recall each of their personalities.
For better and for worse.
I did not like most of them from a personal standpoint, but I could see the appeal. Most of them were very outgoing, gregarious, friendly, and bubbly (for lack of a better word). They were, for the most part, white, and good-looking. Or at least average-looking. Mostly guys, and some of them were plain-looking. The women I saw, though, were all attractive. Take that for what you will*.