Underneath my yellow skin

Tag Archives: commercials

The Real Winners and Losers of the Super Bowl

So the round-shaped vessel of the pointy-ball happened last weekend, and I watched it because I’m a casual sports fan, but I was really there for the commercials (as was most of the people watching, I assume). The commercials have gotten increasingly bad over the years, but for whatever reason, I remain hopeful that there will be good commercials. There were a few, but by far the vast majority were bland and boring. There were a few terrible ones, too, but really, most were just forgettable. Here’s my list of winners and losers.


Patriots haters. Like me. The game itself was actually exciting for once, and having the Eagles pull it out at the last moment was the best! Watching Tom Brady get sacked instead of throwing a last-second touchdown pass was a thing of beauty.

Commercial-wise, my favorite commercial was the Peter Dinklage & Busta Rhyme/Morgan Freeman & Missy Elliott Doritos/Mountain Dew mash-up. It was funny; it was fresh; and Missy Elliott is QUEEN. I like the concept, and I love the way it was shot. Also, I would not kick Peter Dinklage out of bed for eating Doritos.

I’ve watched it and the other videos with the foursome several times, and I think they are the best.

However, Doritos had to erase all that goodwill by talking about how ladies don’t like crunching loudly in public and are too delicate to like Doritos dust off their fingers in front of other people, so they were considering ‘Lady Doritos’. The CEO of PepsiCo was saying this ish, and it’s a woman, y’all. They frantically walked it back, saying it was never being considered, but the quote from the CEO was still out there. She actually said they were planning a low-crunch, less sticky version of some unnamed product, but come on. We all know it’s Doritos. We’re not fucking stupid.

Look. I wasn’t going to buy Doritos because of the ad, anyway, but this certainly makes me less likely to buy any Pepsi product. The crunching loudly is the best goddamn part of eating chips, and I’m going to do it regardless of if I’m in public or not.

But! This is meant to be a fun, silly list, so let’s go to my second-favorite commercial (which is second by only a hair). Eli Manning and Odell Beckham Jr. dancing to a song (you know the one) from Dirty Dancing during a Giants practice session with other members of the Giants getting in on the fun.

This made me completely revise my opinion of Eli Manning. The video is joyous and goofy, and it’s done with such passion by everyone involved. It makes me laugh in happiness every time I see it. Odell Beckham Jr. is such a cutie, too!

The reason I like it so much is that they’re all just having a blast, and there is absolutely no whiff of ‘no homo’ in the ad. Seeing all these big burly dudes getting their groove on is so refreshing.

Give me more of this and less of Peyton Manning shilling crappy pizza any day!

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Keep Your Football Out of My Politics!

clutching my pearls.
Where are my smelling salts?!?

I watched the Super Bowl, but this post is not about the spectacular collapse of the Atlanta Falcons that I couldn’t stop watching, much like a horrific car crash. I want to talk about the commercials, many which could be considered political in nature. * I had seen the Audi commercial in which a man is musing about pay inequality and what is he going to tell his daughter before the Super Bowl, and I read about the backlash by people who considered it anti-male. Basically, the man says in a voice-over (and I’m paraphrasing), “What am I going to tell my daughter about her worth? How her grandfather was worth more than she was? How I’m worth more than her mother is? Will I have to say the same about her? Maybe I won’t.” I thought it was OK, but people on my Twitter TL responded very positively. To me, it was hard to feel positive about it because it’s fucking Audi. Rightly or wrongly, I view them as a 1% car, so I rolled my eyes a bit at the ad. However, I couldn’t understand the vitriol aimed at it. A semi-prominent female conservative…I’ll call her a pundit for a lack of a better word…tweeted that we passed the Equal Pay Act so they were just being ignorant. We all know that when a law is passed, everything is magically better, right? It’s a fact that men get paid more than women do for the same job,** laws be damned. In other words, Audi is right. Men are still paid more than women are, and I applaud them for addressing the issue at the very least. It’s astonishing to me how people see this as anti-male. Stating the facts and saying you hope it’s different for your daughter is about as milquetoast as you can be for a protest ad.

The thing is, when you’re used to getting perks simply for being who you are, anything that challenges that is seen as a threat or as a net loss. Especially if you don’t consider the perks you have as being given to you. “I earned this through hard work! Nothing was ever given to me.” They don’t understand that other people work hard, too, but aren’t afforded the same pathways of advancement as they themselves have been. There is a plethora of documentation about these phenomenons, and it’s willful ignorance at this point to not realize it. But, I also understand that it’s not easy to understand a negative. What do I mean by that? A lot of privilege is not being exposed to negative preconceptions people have about different groups. For example, I have been asked to show my identification when writing a check at my local grocery store. I watched the person after me, a white woman, pay with a check and not have to show her identification. I’ve been followed in stores and stopped by police while being Asian in a white neighborhood. I remember being in a gas station in a rural area of the Midwest (can’t remember if it was Iowa or Wisconsin), and the woman refused to look me in the eye. When she was giving me my change, she dropped it on the counter next to my outstretched hand. When I used to fly regularly, I was ‘randomly’ searched every time I flew. If you’ve never had someone refuse to touch your hand because of the color of your skin, you won’t see it as a privilege to be treated pleasantly as you shop.
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